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I won't insult your intelligence by suggesting that you really believe what you just said. 

William F. Buckley, Jr.

2010/4/3

Sales Sluggish for New Sony Walkman™

@ 05:02 PM (38 months, 2 days ago)

 

What if they launched a new high-tech gadget and nobody came?  That's the question the Sony Corporation is asking itself after the disappointing launch Saturday morning of its much-hyped new music playing device, the Sony Walkman Sports Ultra™.

In Sony stores around the world, the company hired additional salesclerks to handle the anticipated crowds - crowds that never materialized.  "So far only three people have come into the store this morning, and two of them were just looking for a bathroom," said Tracy Klugian, a clerk at the Sony store in downtown Chicago.  "I'm kind of like, where is everybody?"

Mr. Klugian said he was puzzled that the new Sony Walkman™, which comes in seven sporty colors and has such features as auto-reverse, has failed to catch on with consumers: "If there's a more awesome device being sold this morning, I'd like to know what it is."  But according to tech insider Zach Felderstein, the tepid reception to the new Sony Walkman™ may be a simple case of bad timing.

"In this business, timing is everything," said Mr. Felderstein, who orgazanized last month's poorly attended tech conference North By Northwest. 

       

          Copywrite 2010 - BG

     Visit the new and improved

 Barry G. webstie:    asmalldoseofreality.com

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