What if they launched a new high-tech gadget and nobody came? That's the question the Sony Corporation is asking itself after the disappointing launch Saturday morning of its much-hyped new music playing device, the Sony Walkman Sports Ultra™.
In Sony stores around the world, the company hired additional salesclerks to handle the anticipated crowds - crowds that never materialized. "So far only three people have come into the store this morning, and two of them were just looking for a bathroom," said Tracy Klugian, a clerk at the Sony store in downtown Chicago. "I'm kind of like, where is everybody?"
Mr. Klugian said he was puzzled that the new Sony Walkman™, which comes in seven sporty colors and has such features as auto-reverse, has failed to catch on with consumers: "If there's a more awesome device being sold this morning, I'd like to know what it is." But according to tech insider Zach Felderstein, the tepid reception to the new Sony Walkman™ may be a simple case of bad timing.
"In this business, timing is everything," said Mr. Felderstein, who orgazanized last month's poorly attended tech conference North By Northwest.
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